Getting Started with GetResponse Email Marketing: The Most Comprehensive Guide on the Web
If you’ve ever heard the phrases: “the money is in the list”, “creating a newsletter”, or “sending an email blast” then you are more familiar with email marketing and autoresponders than you may realize. They all deal with the idea of establishing a connection with your prospects to build deeper relationships by delivering value over time.
It is NOT a way to send tons of emails to strangers hoping that they purchase a product from you. In fact, the 3 top reasons you should be using email marketing in your business right now are:
- Be known – allows you to build trust and credibility with your subscribers over time.
- Reach everyone – with a push of a button you can keep you subscribers updated with all the latest news, updates, and sales.
- Portable – social media is a powerful platform; however, only email marketing gives you 100% control over your subscribers. You can take them with you wherever you go.
Remember, nobody wants to be “lumped in” the sum. People want to be personally attended to, and everybody is competing for “mind real estate”. What will make you different and more profitable from the rest is your ability to effectively establish trust with your following through relationship building.
The strongest marketing is relationship marketing.
Email marketing allows you to send strong, valuable content to every person that expresses interest in what you have to offer. The autoresponder is what automatically delivers these emails.
What is a Newsletter?
A newsletter is very similar to those magazine ads you may be receiving in your mailbox. Companies send these out on a daily, weekly, or monthly basis to make sure you stay informed with whatever sales or promotions they are currently running.
A newsletter is the same thing, sent via email instead of snail mail.
Newsletters differ a bit since they can be more interactive than your average direct mail promotion. They can include links to webpages and videos, contain files to download, and give your subscribers direct access to you by replying to the newsletter.
To put it as simply as possible – a newsletter is whatever you want it to be. Just make sure you commit to sending it out consistently and fill it with value. Otherwise, you are abusing the right to send emails to your subscribers and wasting both your time and theirs.
What is an Email Autoresponder?
An Email Autoresponder is a group of email messages sent out in sequential order. This is often referred to as an “email autoresponder sequence”.
These sequences or activated based on a triggered event. For example, when someone enters his or her email address into a web form, that is treated as a triggered event that will activate an “email autoresponder sequence”.
Taking time to write out a well crafted email autoresponder sequence can yield amazing profits in your business.
What Platform Should I Use?
There are a plethora of platforms to pick from. One could argue that most of them would get the job done for a beginner.
It is only when you start leveraging more advanced marketing strategies that certain tools really start standing out from the rest.
From all my professional; and personal experience, and through serving countless clients from beginners to advanced email marketers. I must say that GetResponse email marketing continues to prove to be the best solution. I could go on and on why I believe GetResponse has the best email marketing platform but I will summarize it with a few bullet points:
- Easy and powerful HTML editor for all your broadcasts and newsletters
- Beautiful templates that are easy to customize
- Advanced autoresponder functionality
- Ability to create a segment and have it automatically update as your list grows
- Strong integration with other tools (via Zapier)
- Amazing customer support
- Really very simple to use
I have found that GetResponse’s email marketing platform to be perfect for beginners as well as intermediate email marketers. The rest of this guide will focus on how to get started in email marketing. Below you will find detailed steps on how to configure and setup your GetResponse account for the best results.
If you’re not already using GetResponse, sign up here for a FREE 30 day trial.
What if I don’t use GetResponse?
No problem. The overall theory will work for any email marketing platform; however, the steps in this guide will be geared to how to do it with GetResponse
Why Choose GetResponse Over Other Services?
One of the biggest reasons to use Getresponse is due to their auto-responder service. An auto-response let’s you send automatically a sequence of messages to anyone who subscribes to your list. In other words, once you set all the necessary emails and landing page, you’ll have your business basically working without effort for you.
Another reason is people commonly check their email inbox in daily basis. On contrary to going to a website, which there are literally millions of them out there!
Therefore, you increase the probabilities of people actually reading your content. Besides, if you send interesting and exciting information to them, they’ll eventually start seeing you as an authority figure within your niche. Increasing your odds of selling related products or services.
Other amazing features from Getresponse are:
- You have your first 30 days completely free. Allowing you to test and see if you enjoy their service
- Newbie friendly interface. You’ll find plenty of videos explaining all the little details, such as: how to get your first 10 000 subscribers and much more…
- Ideal customer support. Providing expert assistance 24/7
If you like to start using Getresponse click here.
How To Create A Getresponse 30 Day Free Account?
Just click on the huge orange button in their front-page as shown below:
Add your email, first name, password and start free trial.
How To Use Getresponse Dashboard?
I recommend for you to their how to build a list of 10 000 subscribers video. You’ll learn tones of useful tips to help you get started in the right track!
Choose the plan that is more suitable for the amount of time you have available daily.
Afterward, you’re taken to the first video instructing, “how to create an irresistible lead magnet”. In other words, a free bribe to entice people to opt-in into your list.
Anatomy of an Email List
Before you send out your first email, it is important that you understand how building an email list works. I recommend permission-based email marketing or “double-opt” email marketing to ensure you keep a clean list with high deliverability.
Below you will see a flowchart that shows the double opt-in process.
As you see in the diagram above the first step is to get your website visitor to fill out a web form (Don’t worry. I’ll show you how to create and embed this web form into your site in the next step.).
Once they submit their information, a sequence of events take place before they are actually added to your email list. The most important is the Confirmation Email (the yellow email icon). This is where permission to add them to your list is requested (by you) and granted (by your subscriber).
This email will contain a link that your subscriber needs to click in order to successfully be added to your list. Once they click the link, giving you permission to send them emails, they will be added to your email list and started on the first step of your email autoresponder sequence.
How To Create A Campaign?
A campaign is for you to start building a list of email contacts from a particular niche. Always make an individual campaign for each different niche. In other words, never combine for instance your dating one with your weight loss. The reason is people who joined your dating newsletter won’t most likely be interested in receiving emails about weight loss tips and vice-versa.
1. Create Your Campaign
Just press create campaign from the drop down menu found in Getresponse dashboard. In the next page, give your campaign a specific name and the press create campaign button.
2. Enter Campaign Name
If this is your first campaign...
- Enter the campaign name
- Create your campaign
If you have exisiting campaigns...
You can copy an existing campaign settings to create your new campaign faster (see the next step below). You'll want to click the "Copy settings" option above.
Copy An Existing Campaign (skip if this is your first time creating a campaign)
Click the drop down button and select from a list of your existing campaigns. Then click the "Create New Campaign" button.
3. Edit Campaign Settings
If you already have an email list then use the "add contact" option. Afterward, you may include each one individually. In this case, I selected edit campaign settings. You’re able to configure the basic information from your campaign in the next page.
- Campaign Name: Alter the name of your campaign
- Campaign Language: The language
- Notifications: Each time someone subscribes you receive a notification via email. I commonly turn this option off because after a while it gets rather spammy.
- Postal Address: If you aren’t interested in showing your post address in the footer section of each email then turn this off
- Turn this setting on if you would like people to be able to send an email to the address highlighted and be added to your campaign (this is great for adding people you meet in person). You can also choose to have the email forwarded to your personal email address as well. In case you wanted to see the email they sent to be added.
- Turn this on and enter an email address that you would like to receive an email at whenever someone is added to your campaign
- This is the same address you used when you setup your account. It will display on the bottom of every email you send. No way around it...it's the law.
- Campaign Title: Select a title
- Category: The main topic of your campaign
- Campaign Description: A brief explanation
- Logo: Upload a logo from your PC
- Give your campaign a descriptive title. This will be shown on your Unsubscribe page and will be a good reminder to your contacts what your list is about
- Select a category from the drop down that best describes your intentions
- Use 2-3 sentences to describe your list. This will be visible to your subscribers when they click on the unsubscribe link. This can serve as a reminder why they joined and help keep them on your list.
- This logo will be displayed at the top of your confirmation email (this is the first email they will receive from you). The link below is where they will be directed if they click on your logo.
- You can give this link out for people to add to their rss feeder and get updated everytime you send a newsletter.
- Click any link to preview what the respective pages will look like. The confirmation page will be edited in the next step.
- This is where you set your list to single or double opt-in. I highly recommend double opt-in. Check the "Web Subscriptions" box to enable double opt-in.
- Confirmation message is the firest email they will receive from you once they have been added to your list. This email will contain the activation link to confirm their opt-in.
- Click the drop down and use the message subject in the screenshot above.
- Click the "Customize confirmation message" button if you do not want to use the defaul system message, GetResponse has quite a few templates to choose from if you desire.
- The confirmation page is what your subscirbers see once they click the link in the confirmation email. If you have created a page on your website use that url. Otherwise select "Hosted by GetResponse".
Confirmation Message: You may personalize the confirmation email sent to your new subscribers
Congratulations! You have successfully setup and configured your first GetResponse Campaign
How To Make A GetResponse Form?
As I mentioned previously, web forms are how you will capture your subscribers data to add them to your email list. This is the first event that is required to start the process.
You can have multiple web forms for a single campaign in GetResponse. The reason is because each web form can have its own “Thank You” page (the page they see immediately after they submit their email). So, depending on what you are offering and how you decide to deliver it, you can be as advanced or stay as basic as you want. See the diagram below to see how multiple web forms can be used for a single campaign.
Just hover the form section and choose, "create form" as shown below
Similar to templates you may select between a pre-made or blank form. I usually prefer to start one from scratch so I can adjust it to my website design.
This part is a bit hard to explain by words so I recommend for you to watch my video at 24 minutes for a clearer understanding. Even though, after some experimentation you’ll see that the form creator is easy to use.
Add new fields, customize each one of them, change the size of your opt-in box, etc. Also include an enticing main title where you mention your lead magnet and its effects. A catchy freebie image (such as your e-ebook, or video course) also works wonders!
After you have a nice looking opt-in box, you must choose a form name, the appropriate campaign and thank you page etc.
- Select the campaign you want the subscriber to be added to after the web form is filled out
- Determine which day in the autoresponder to start them at. Default is Day 0. Remember this is your Welcome Message.
- Advanced users only: This will allow you to track which forms are converting the best and track the source of your subscribers more accurately
- Advanced users only: You can create custom tracking for imported contacts or special fields you would like to add to your subscribers.
- You're done...click "SAVE" and go to publish your form.
Click Save & Publish to go to publish your form.
Publishing Your Web Form Part 1
Publishing Your Web Form Part 2
Use this option if you have a web designer that is going to customize your form for your site. Enter their email address below and click "Send Message".
Publishing Your Web Form Part 3
If for some reason you do not have access to publish your form to your website yourself, you can choose to have GetResponse host it for you. I DO NOT REOCOMMEND THIS OPTION.
Select "Go to Web Form List" to return to the list of your created web forms.
- Web form embedding guide. Find out the best way to get your form up on your site/blog
How To Send Your First Newsletter in GetResponse
There are three types of messages you will ever send.
- Newsletter – also referred to as email blasts. These are emails sent out manually to a group of subscribers
- Autoresponder – event based messages that are scheduled to go out in a predetermined sequence
- RSS-to-Email – email is sent out whenever you publish a blog post.
- Download this free guide that explains the difference between the types of messages in GetResponse and when to use them
The tutorial below will show you how to send an HTML based newsletter in GetResponse.
Just press create autoresponder. You’ll find several options in the upcoming page. One of the most important ones is the calendar feature. Using this option you may set the time and date you want to send each message.
You’ll see below a message set in day zero and immediately. Meaning this will be the first email your new subscribers will receive after they opt-in.
I recommend for you to always send your first message instantly. When people sub they are in a hurry to receive their lead magnet. Also choose the appropriate campaign for this message and enable every single day of the week.
This option may be something you may want to tweak for your next messages. In most niches, people have the tendency of reading their emails from Tuesday to Friday and not during the weekends.
Select the create new email to immediately start writing your first piece of content.
- Message Name: A name to identify your message in the sequence (your subs won’t be able to see this).
- Subject: The title of your email
- From: Select the right email
- Press Next Step
How To Choose A Message Template?
You may select between the many pre-made templates freely available or start from scratch.
After selecting the template, you must write the content you want to send to your subscribers.
Just experiment the several options you may see in the sidebar. You just need to drag and drop them into the message body. If you double click on one of the sections, you are able to write information, add images, etc.
If you hover a specific area you’ll see a few extra options to delete, re-size or re-position the box in the message body.
How To Schedule Your Sequence Of Messages?
After you have completed your first message, you’re taken to the calendar page. Here you may specify which time and day you’d like to send each message in the sequence.
Just click on the day you want to send a new email and craft it. Basically, you repeat the same process until you have a month or more of content.
If you know your audience habits then try to tweak the time and day to send each email. Resulting in a higher opening rate and readability. Ask yourself, “When do your subs commonly read their messages? Along week days, or weekends?”
Afterward, try to improve you campaign as much as possible to achieve better results!
Another tip is to make your auto-response seem personal like you’re talking to that exact person. Use the words “you” throughout your writing, send your messages more randomly and not always 3 in 3 days, etc.
Segmentation: Getting the Most Out of Your GetResponse Email Marketing Platform
Now that you know how to send emails in GetResponse, lets take some time to figure out who to send these emails to. Your compelling offer is just the beginning of your marketing funnel. To keep people engaged you will need to be able to put valuable information in front of the right prospects consistently.
That’s where segmentation comes in. Segmentation is the process of identifying the interests of your subscribers and creating groups based on their interests. For instance, if you have multiple offers you can setup a new list/campaign for each offer. Now you can market to your subscribers based on what offers they download.
This is a common setup for many entrepreneurs and it gives you the ability to send out periodic newsletters to your entire list …regardless of whichever offer they download.
See the diagram below for how you could setup your GetResponse account to send out targeted emails.
The major benefit of sending out targeted emails is the potential to make money. By sending emails only to the people who are most interested in what you are offering you protect yourself from coming off as too pushy to your subscribers.
The ones who are interested in more information should receive more, without bothering those who do not want as much. It’s truly the best of both worlds for everyone.
Email marketing is powerful. GetResponse (you can get started with a free 30-day trial here) makes it really easy, and affordable, to get started. With the resources provided in this tutorial there is no reason you should not be up and running within a day or two.
However, it is simply a tool. The amount you will be able to get out of it is relative to the effectiveness of your marketing plan and how well you know your audience. I recommend email marketing for the introverted entrepreneur as well as the enterprising entrepreneur looking to leverage marketing automation in their business to keep leads hot and buying.